Cross-cultural Capital
Cross-cultural Corporate Capital management System
In the contemporary world the achievement of the stable competitive advantages and effective business-communications with the foreign partners is impossible without usage of the cross-cultural capital which consists of the following main elements:
- Cross-cultural Awareness (acquaintance with traditions, rituals, national distinctive features and their revealing in the everyday and business life)
- Language Skills
- Cultural empathy and sensitivity towards different cultures methods execution
- Cross-cultural analysis’ method proficiency
- Development of the cross-cultural communication skills